How the price is worked out
- Money needed = fixed costs + target profit + cleaner cost for every stay.
- Gross up for the fee: divide by (1 − platform fee). With Airbnb's 15.5% host-only fee that is × 1.1834, not × 1.155. The fee calculator explains why.
- Subtract cleaning fees you'll collect.
- Divide by booked nights = available nights × occupancy.
- Split by weekday: Friday and Saturday carry your weekend premium; the other five nights make up the rest so the average still hits the target.
Then make it seasonal
An average rate is a starting point, not a calendar. Peak weeks should sit well above it and quiet months below. Paint your seasons on the revenue heatmap and adjust each season's rate until the annual net matches your goal, or use the seasonal pricing guide to set multipliers.